Antonio Ordóñez Forero
Strategy, design and technology to build products that work.
I work between the creative and the technical. I help organizations think better, design with purpose and turn ideas into real systems.
Now
Abalun (opens in a new tab)
Design and technology as a single conversation. Digital products, systems and strategic consulting.
Synap (opens in a new tab)
An operating system for shopping centers: CRM, loyalty, payments and operations, with AI from the design stage.
Bifurcaciones (opens in a new tab)
An editorial project about technology, culture and human decisions.
Sophia (opens in a new tab)
An AI-powered event assistant. Automation, personalization and optimization for event management and organization.
What I do
- I define digital products from scratch.
- I guide real transformation processes.
- I design and integrate AI systems for product, operations and decision-making.
- I design systems, not just interfaces.
- I connect business, design and technology at the same table.
- I teach and mentor in design, product and strategic thinking.
- I occasionally invest in early-stage projects and teams.
Boards & advisory
I serve on governance bodies and advisory boards where digital product and AI carry strategic weight.
- Editorial board of Bifurcaciones, since 2021.
- Product and strategy mentor at corporate accelerators and venture builders, since 2015.
- Professor at business schools and universities.
Open to boards of directors and advisory boards where digital product and AI are strategic decisions, not a technical annex.
Experience
More than 20 years creating and leading design, technology and product projects.
I have worked with startups, large organizations and educational teams.
I also teach, write and participate in conversations about innovation, AI and the future of work.